Your competitors,
inside the AI you already use.
Stop checking competitor sites by hand. Ripplewatch watches their pricing, hiring, press and product changes every day, and tells you in Claude or ChatGPT which moves matter for your deals. Nothing new to log into, and nothing slips past you.
The read is free and needs no signup. To keep it going: $29/month plus a $50 starting balance ($79 up front), and unused balance is refundable within 30 days. See pricing
Ten inputs, each scored from -100 to +100
- Hiring+62
- Pricing activity+48
- Product changes+35
- Press and funding+41
- Relevance trend+28
- Win rate vs. you+55
- Review sentiment-22
- Buzz (Reddit, HN)-14
- GitHub activityopt-in
- Ad activityopt-in
Yes. Momentum is +31, Heating up. That compares their last 30 days with the 30 before, across the eight inputs that have real data. Hiring, how often you lose to them, and their pricing moves are pulling it up most. Reviews and Reddit buzz are pulling it down. GitHub and ad activity are opt-in and not connected.
Below -15 is Cooling, above +15 is Heating up, in between is Steady.
Yours to shape, and it gets sharper as you use it
- Tell it who you are
Your positioning, your buyer, the competitors you care about. Change any of it by just saying so.
“We sell to RevOps teams. Add Northlane and Brightwell.”
- Feed it what you know
Won and lost deals, customer feedback, competitor mentions from calls. Paste a CSV or say it in chat.
“We lost Acme to Northlane on price.”
- Keep asking
Every signal is scored against your own deal history, so answers get more specific to you the more it has.
“What should we share next to sharpen this?”
Illustrative example. Company names and scores are made up.
Nothing new to open. Just the AI you already pay for.
Competitive intel usually means another tool to check. Ripplewatch brings it to the assistant your team already talks to all day.
Lives where you already work
Claude, ChatGPT or any assistant that supports remote MCP. Ask in the chat you already have open. No new tab, no new login, no dashboard to remember.
Everything in one place
Pricing, hiring, press, funding and product changes, plus your own win/loss and call notes, pulled into one conversation and scored against your positioning.
Connected in a couple of minutes
Paste one connector URL into your assistant, sign in, and ask your first question.
https://www.ripplewatch.ai/api/mcpThe connector URL. ChatGPT connects through its developer mode, which is in beta.
Quick answers
- What is Ripplewatch?
- An AI competitive intelligence analyst that works inside Claude and other AI assistants over MCP. It watches your competitors' pricing, hiring, press and product changes, and scores each one against your positioning and your win/loss history.
- Who is it for?
- Product marketing, sales and revenue teams at B2B software companies that track a handful of competitors and want a straight answer when someone asks whether a competitor's move matters.
- How does it connect?
- Add https://www.ripplewatch.ai/api/mcp as a custom connector in Claude or another assistant that supports remote MCP servers, then sign in and approve. ChatGPT works through its developer mode, which is in beta.
- What does it cost?
- $29 a month plus usage you prepay for, starting at $50. Answers and each competitor you watch draw from that balance. The platform fee and any unused balance are refundable within 30 days.
Don't wait for the next update. Just ask.
Once you connect Ripplewatch, this is the conversation, right inside Claude or ChatGPT: scoped to your competitors, your positioning, and the last 90 days of signals. Pick the one that sounds like you.
Illustrative example. Company names and numbers are made up.
The read is only as good as the analyst behind it. Here's the difference:
Generic monitoring tool
Northlane
Pricing / site change
Northlane raised its Growth plan from $149 to $199/mo
Price change detected on their /pricing page. No further detail provided.
Ripplewatch
Northlane
Pricing / site change
Northlane raised its Growth plan from $149 to $199/mo
This closes the gap between Northlane and your plan to just $25/mo. Northlane came up as the price comparison in 20 of your last 100 lost deals. Worth revisiting how you frame value at this price point, and reaching out to those lost deals given this change.
All features within the Growth plan are the same, outside of the new AI chat feature added across all SKUs.
How it works
STEP 1
Connect your context
In Claude or ChatGPT, tell it your positioning, your ICP, and why deals don't close and customers churn, not simply who direct competitors are.
STEP 2
An analyst reads every signal
News, pricing, job postings, funding, and sales-call mentions, checked against your context by an analyst that already knows your business, not a keyword scanner counting mentions.
STEP 3
You get the read, not a pile of alerts
Every competitor gets a Momentum score (Heating up, Steady, or Cooling) built from hiring, pricing, press, and product activity. Just ask for it.
Simple pricing
One flat platform fee, plus usage you prepay for. Pay only for what you use, never on credit.
Ready to stop guessing what matters?
Get a free read on one competitor in about a minute. Then connect Ripplewatch to Claude or ChatGPT and ask your first question.