About

I built Ripplewatch because every competitive intelligence tool I'd used across three startups did the same thing: dump every pricing change, job posting, and press mention into a feed and leave it to me to figure out which ones actually mattered. Most didn't. The few that did were buried in noise, usually found too late to act on.

That problem got sharper every time I moved into a bigger, faster-moving business. I spent four years running growth and analytics at Home Chef through its climb from $9M to $425M in revenue and its $700M acquisition by Kroger, then five years as the first business hire at Backer, building the company's strategy and operations from zero to a $3M+, multi-channel business alongside the founders. Today I lead international growth at Intuit. In every one of those roles, competitive intelligence was either a spreadsheet someone updated sporadically, or a monitoring tool that generated alerts nobody trusted enough to act on.

Ripplewatch is my attempt to fix that: score every competitor signal against your own positioning, ICP, and real lost-deal and churn reasons, so what shows up in your inbox or Slack is a verdict you can act on, not another raw feed to triage yourself.