How mature is your competitive intelligence?

Answer 5 quick questions to find out whether your competitive intelligence is Reactive, Aware, Systematic, or Predictive, and what to do about it.

Question 1 of 5

How do you currently track competitor moves?

The four maturity levels

Reactive: You're finding out about competitor moves after they've already mattered, usually from a customer or a lost deal.
Aware: You've got some monitoring in place, but it's mostly noise: alerts with no read on which ones are actually worth acting on.
Systematic: You've built a real process, but it's still generic: the same priority framework applied to every signal, regardless of your specific business.
Predictive: You're already doing most of what separates teams that catch competitive threats early: scored, fast, and tied to real outcomes.