How mature is your competitive intelligence?
Answer 5 quick questions to find out whether your competitive intelligence is Reactive, Aware, Systematic, or Predictive, and what to do about it.
1. How do you currently track competitor moves?
2. When a competitor changes pricing or launches a feature, how fast do you find out?
3. How do you decide what's actually worth acting on?
4. Do you know which competitor moves are actually costing you deals?
5. Who acts on competitive intel today?